Uberto Bonetti and the Viareggio Carnival

In 1930, Uberto Bonetti (1909-1993) invented Burlamacco, the Viareggio Carnival mascot, after working on a modern reinterpretation of classic Commedia dell’Arte characters for a project in the late 1920s. The following year, his clownish, futuristic creature held hands with Ondina, symbol of Viareggio’s carefree summers, in a cheerful advertisement poster.

A famous designer, painter, and commercial artist, Bonetti was born in Versilia’s famous seaside resort and had an emotional attachment – as well as a professional connection – to the traditional parade of floats and masks that had started in 1873.

Despite a successful career in fashion and avant-garde art – especially with Futurist aerial painting –, and his works as cinema set architect and caricaturist… his hometown’s annual festival was always important to him.

Here is a selection of his Carnival advertisement posters.

Uberto Bonetti, Carnevale di ViareggioUberto Bonetti, Carnevale di ViareggioUberto Bonetti, Carnevale di ViareggioUberto Bonetti, Carnevale di ViareggioUberto Bonetti, Carnevale di ViareggioUberto Bonetti, Carnevale di ViareggioUberto Bonetti, Carnevale di ViareggioUberto Bonetti, Carnevale di ViareggioUberto Bonetti, Carnevale di ViareggioUberto Bonetti, Carnevale di ViareggioUberto Bonetti, Carnevale di ViareggioUberto Bonetti, Carnevale di ViareggioUberto Bonetti, Carnevale di ViareggioUberto Bonetti, Carnevale di ViareggioUberto Bonetti, Carnevale di ViareggioUberto Bonetti, Carnevale di Viareggio

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