The Prada Foundation: new headquarters, new goals
The Prada Foundation – which has recently relocated to a new headquarters in Milan, in an early-1900s’ distillery completely overhauled by the architects at Oma – seems to set bigger goals for itself every year.
Established in 1993, the foundation has organized group and solo contemporary art exhibitions showcasing works by Enrico Castellani, Anish Kapoor, John Baldessari, Tom Sachs, and Steve McQueen, to mention but a few; it has also arranged film reviews, design and architecture events, philosophy conferences, multi-disciplinary symposiums, and special projects for the city.
In 2011, it opened a new exhibition space in Venice, inside the beautiful, 18th-century Ca’ Corner della Regina.
It has been on a journey of constant growth that shows no sign of stopping – prompted by recent years’ developments themselves: they seem to ask “What can a cultural institution do?” – a questions that is certainly best answered with actions.
This particular cultural institution has proven it can expand the breadth of its knowledge: art, cinema, philosophy, but also literature, music, and science. It can also define new ways to share ideas, promote dialog between different generations, and bring them to interact with writers, thinkers, artists, architects, and scientists.
Finally, it can continues on its journey, setting new goals year after year