The Fimi Phonola 547 radio

The Fimi-Phonola 547 Radio marked a revolution in the shape and look of radios in Europe in the first half of the past century.

Designed by three Italians – Pier Giacomo Castiglioni, Livio Castiglioni and Luigi Caccia Dominioni –, it was presented in 1940. The goal was to launch a low-cost product that could also uphold high quality standards in terms of aesthetics and technology. The three Fimi-Phonola designers took their inspiration from the rationality and simplicity of military instruments.

Thus the unique shape of the Bakelite and metal radio stemmed from practical requirements – first and foremost portability and ease of use –, but ultimately pioneered a trend of unified case and internal components that was absolutely groundbreaking for the time.

Photos via:
http://www.museoscienza.org

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