The challenges of Giuliano Gori’s environmental art
In 1982, Tuscan collector Giuliano Gori founded Fattoria di Celle in the countryside mansion in the province of Pistoia where he had moved in the early 1970s to gather works of contemporary artists.
He opened the beautiful 17th-century villa to the public “because art, since the second half of the 20th century, stopped being the object of private collections in the classic sense. Here, we are creating a permanent collection of works that have to be discussed and debated by everyone. Collectors, first and foremost, need to understand art.”
Gori created a wonderful itinerary dedicated to “environmental art”, meaning – as he explained in an interview – “Art that is able to use space as more than a mere container. To speak of ‘environmental art’, the environment must become an integral part of art itself. It’s easy to say, but very difficult to achieve.”
Difficult and extremely interesting, we might add. Gori has admitted that working in close contact with artists is not easy: “I’ve had to be a ‘psychologist’ sometimes, because many of them stop here for a long time to create their work, and happen to go through periods of crisis, not only in creativity.”
Another challenge is maintaining the environment exactly as it was when artists created their works: “Nature is alive, regenerates, and changes around a piece. We take care of it so that it can always have the same inspiring appearance.”
Perhaps thanks to these efforts, Fattoria di Celle still has the same magnificent charm after over thirty years from when it first opened to the public.