The Salce Collection is the largest collection of posters and billboards in Italy and Europe. Its 24,580 pieces, collected by Ferdinando Salce and his wife Regina Gregory, are currently showcased at the Salce Collection National Museum that recently opened in Treviso. Italy’s first hub dedicated to advertisement flaunts a unique selection that well represents commercial art trends from the early 1900s to the 1960s.
The Museum plans on holding a variety of exhibitions, starting from the inaugural “Illustri persuasioni. Capolavori pubblicitari dalla Collezione Salce” (“Illustrious persuasions. Advertisement masterpieces of the Salce Collection”), which will be structured into three stages – the first one dedicated to the Belle Epoque, showcasing works from the period between the two World Wars and between the Second World War and 1962.
In putting together his unique and vast collection, Ferdinando Salice created a network of experts who helped him acquire the best pieces in the field of commercial art: publishers, printers and artists whose precious collaboration allows us now to enjoy a visual treasure of inestimable cultural value.