The Ariante fan by Zanuso: enviably beautiful

Marco Zanuso, Vortice Ariante, ventilatore - fan

Milanese architect and designer Marco Zanuso (Milan, 1916-2001) won the 1979 Compasso d’Oro thanks to the Ariante fan, which he created for Vortice Elettrosociali.

According to expert Claudia Neumann, Zanuso can be considered one of the “founding fathers of industrial design in Italy… He was an enthusiastic promoter of new industrial technologies,” and with his talent was able to “translate the unimaginable opportunities offered by industrial processes into mass produced products, with an unmistakably modern language”.

“Although he was an architect, raised in a family of architects,” Neumann continues, “Zanuso did not design to decorate, but worked as a ‘real’ industrial designer, focused exclusively on ‘compact, precise, useful’ objects […] ‘so exact and elusive they are almost irritating’, as Alessandro Mendini recognized with good-natured envy” (C. Neumann, “Design Italia”, Rizzoli, Milan 1999).

Here is one of these beautiful, “irritating” objects.

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May 5, 2015