Sun lotion and posters

Summer: time for tans and sun lotion. To introduce this gallery of posters and postcards from the first half of the 1900s, we’ll quote the great Chilean novelist and poet, Roberto Bolaño (1953-2003):

I like to contemplate the beach. There in that triumphant amalgamation of semi-nude bodies, lovely and ugly, fat and thin, perfect and imperfect, the air brings us a magnificent smell, the smell of suntan lotion. I like the smell that rises from that mass of bodies in all shapes and sizes. It isn’t strong, but it’s bracing. Though it isn’t perfect. Sometimes it’s even a sad smell. And possibly metaphysical. The thousand lotions, the sunscreens. They smell of democracy, of civilization. (R. Bolaño, “Civilization”, in “Between Parentheses: Essays, Articles and Speeches, 1998-2003”, New Directions Publishing Corporation, New York 2014).

Diadermina Sport, Gino Boccasile

Diadermina Sport, Gino Boccasile

Diadermina, Gino Boccasile, 1937

Diadermina, Gino Boccasile, 1937

Bertelli, Gino Boccasile, 1938

Bertelli, Gino Boccasile, 1938

Bertelli, Gino Boccasile, 1940 ca

Bertelli, Gino Boccasile, ca. 1940

Coty, Schawinsky Alexander detto Xanti, anni Cinquanta

Coty, Schawinsky Alexander known as Xanti, 1950s

Crema solare Delial (Bayer)

Delial sun lotion (Bayer)

Leocrema

Leocrema

Bagno di sole Antoine, Piero Ottinetti, anni Cinquanta

Antoine sun lotion, Piero Ottinetti, 1950s

BiOro

BiOro

BiOro, Nino Ferenzi, 1948

BiOro, Nino Ferenzi, 1948

BiORo, Franco Mosca

BiORo, Franco Mosca

BiORo, Franco Mosca

BiORo, Franco Mosca

BiOro, Ercole Brini

BiOro, Ercole Brini

Squibb, Ercole Brini

Squibb, Ercole Brini

Leocrema, Ercole Brini

Leocrema, Ercole Brini

WEEKLY POSTCARD

Most Read

The Great War Museum: history at high altitude

Author: Barbara PalladinoTranslation by Michelle NebioloOn the top of the Marmolada, at 3,000 meters of altitude, you’ll find the Marmolada Great War...

Palazzo Giordano Apostoli: neo-gothic inspiration

Palazzo Giordano Apostoli is located in Sassari’s central Piazza d’Italia. It was built by will of Giuseppe Giordano Apostoli in 1877, in...

Move To The Top takes you to the roof of the Dolomites

Author: Barbara PalladinoTranslation by Michelle Nebiolo On 4 July 2020, the cableway to Malga Ciapèla will re-open. Its short,...

Tenute La Montina, the realm of Franciacorta

Author: Barbara PalladinoTranslation by Michelle NebioloTenute La Montina is located in Monticelli Brusati (BS), in the north-east of Franciacorta, next to an ample...