“Stile Industria”, creativity and productivity

“Stile Industria” was founded in 1954 by architect and designer Alberto Rosselli (1921-1976). In the same year, the Compasso d’Oro award was created to give recognition to the quality of Italian design, and the 10th Milan Triennale held an exhibition on industrial design. It was the beginning of a period of economic growth in Italy, in which the need for close cooperation between creativity and industrial production was more pressing than ever.

Rosselli’s magazine became an essential cultural and informative tool for both designers and businessmen. On its pages, the concept of “industrial design” – around which revolved those of functionality, materials, ergonomics, marketing, and brand – was the object of continual and constructive debate.

1954 was also the year in which the Fender Stratocaster was launched, and the first color televisions set were sold to the public in the United States.

It was the year of “industry style” all around the world.

Photos via:


Most Read

The Great War Museum: history at high altitude

Author: Barbara PalladinoTranslation by Michelle NebioloOn the top of the Marmolada, at 3,000 meters of altitude, you’ll find the Marmolada Great War...

Palazzo Giordano Apostoli: neo-gothic inspiration

Palazzo Giordano Apostoli is located in Sassari’s central Piazza d’Italia. It was built by will of Giuseppe Giordano Apostoli in 1877, in...

Move To The Top takes you to the roof of the Dolomites

Author: Barbara PalladinoTranslation by Michelle Nebiolo On 4 July 2020, the cableway to Malga Ciapèla will re-open. Its short,...

Tenute La Montina, the realm of Franciacorta

Author: Barbara PalladinoTranslation by Michelle NebioloTenute La Montina is located in Monticelli Brusati (BS), in the north-east of Franciacorta, next to an ample...