Sottsass’s “enormous” telephone

In 1986, Italian architect and designer Ettore Sottsass (1917-2007) came up with the “Enorme” telephone for the Turin-based company Brondi, which manufactured it until 1994 and exported it successfully in the United States and Japan.

In the early 1980s, Sottsass and a few partners had founded the “Enorme Corporation”, which – on top of this telephone – went on to produce a calculator, a television set, and a radio.

Made in plastic and silicone, the “Enorme” telephone is now part of the permanent collection of New York’s Museum of Modern Art.

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