Reaching Rome from an airplane, 20th-century travelers enjoyed a whole new perspective and an exciting first view of the city. It was a completely different thrill compared to the way people had felt for centuries, arriving on foot after crossing the countryside not without difficulty, ready to advance in the big and small streets of the capital after passing through the city doors.
Our gallery features a series of beautiful advertisement posters where international airline companies – Air France, TWA, Pan American, Bea, Aer Lingus, Boac, Qantas, Swissair, Air India –promoted their flights to Rome.
Some of them were designed by famous illustrators, such as the French Yves Brayer and Jacques Nathan-Garamond, the American David Klein, and the British Hugh Casson.
Welcome to Rome!