Proud to shave Italian
Since its inception in the United Kingdom in the early decades of the 19th century, the safety razor has become a staple of most men’s morning routine. And while the first model to have the now-familiar “T” shape was patented in the United States as early as the late 1800s, over time technology has certainly improved the experience of daily shaving.
Today we have adjustable and disposable models, not to mention cartridges counting two, three, even up to five blades.
Marketing has obviously changed as well. Here is a gallery dedicated to razorblade packaging from the first half of the 20th century, specifically focusing on the products so evidently proud to be Italian…