The PFX, also known as Pininfarina X, was one of Giovanni Farina’s wildest dreams.
The Piedmontese entrepreneur (1893-1966), who in 1930 had founded the famous Società Anonima Carrozzeria Pinin Farina, believed this unique, streamlined car could become a widespread success. He hoped for an industrial-scale production of the model, which featured a peculiar body paired with wheels in an innovative diamond pattern, the back one being the driving wheel.
The PFX was designed by Farina and engineer Alberto Morelli, who taught at Turin’s Politecnico, and was presented in Turin in 1960 and in Brussels the year after.
While it never went beyond being a concept car – on display for visitors of the Pininfarina Museum, until it was auctioned off in 2007 – it was indeed a wonderful dream.