Two portraits, one amaretto, ninety-nine years: these were the terms of the contract – more of a gentlemen’s agreement, really – signed in 2007 by two important families in Liguria.
Cavo and Marescotti were names associated with fine pastry making in Genoa since the early 1900s. Over the years, they were competitors and partners. Finally, the two families – the former originally from Voltaggio, the latter from Novi Ligure – agreed that the Marescotti trademark would be transferred to the Cavo family for ninety-nine years, in exchange for the first Amaretto di Voltaggio made each year, and for perennial display of the portraits of Irma and Beniamino Marescotti in the historical shop in Via di Fossatello, Genoa.
After shutting down in 1979, Pasticceria Liquoreria Marescotti re-opened in 2008 thanks to Alessandro Cavo, who had the wonderful mid-1800s’ interiors renovated – with their beautiful Charles X oak and rosewood panels, and the magnificent, polychrome marble floors reproducing a drawing by Peter Paul Rubens.
Cavo has also brought back the famous Marescotto aperitif, a 5 pm traditional cocktail with vermouth and aromatic herbs.
Marescotto and Amaretti di Voltaggio – the almond cookies that are Cavo’s most famous specialty – bear witness to a beautiful (and delicious!) gentlemen’s agreement from the past.