Palm trees on Sanremo’s luggage labels

Here we are in Sanremo, Liguria’s “City of flowers”, known for its residents’ passion for blooms and of course for the Italian Song Festival held here every year since 1951.

In the past, some even nicknamed it “new Palestine” for the many palm trees along its roads, on its coat of arms and even on almost all the luggage labels in our gallery.

Some say that during the Renaissance, the Popes would send their heralds to Sanremo every year, to purchase huge quantities of these trees for the Palm Sunday celebrations the week before Easter.

The illustrations in these luggage labels represent Sanremo from the first half of the 1900s, the period when writer Italo Calvino (1923-1985) was growing up there:

“I grew up in a town that was quite different from the rest of Italy when I was a kid: Sanremo, at that time, was still populated by old Englishmen, Russian grand dukes, eccentrics and globetrotters.”

We wish you a lovely stay here.



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