Opificio JM in Prato

Opificio JM, in Prato (Tuscany), is John Malkovich’s concept store. It is not the first time that the star’s initials are lent to the name of a business: there was a fictitious JM Inc. in Spike Jonze’s 1999 fantasy film, “Being John Malkovich”. Evidently, there is more to “being John Malkovich” than just being a successful actor.

Opificio JM, founded in 2010 by Malkovich and four local entrepreneurs, has quickly gained a reputation for highlighting the region’s excellent traditional craftsmanship.

The store in Prato champions the ideal of short distribution chain: it promotes the sale of local products of art, craftsmanship and design – with a penchant for the flavors of local cuisine – leaving out large industrial companies, which inevitably translate deeply-rooted traditions into dull, globalized imitations. Thus Opificio JM only offers products that are the region’s mark of excellence – their unique qualities unscathed by commercial goals of worldwide success.

Being John Malkovich, all in all, means this too.

Photos via:

Opificio JM in Prato

Piazza San Marco, 39
+39 0574 870500


Most Read

After the slopes of the Dolomites, après-ski by LOOX

by Barbara Palladino LOOX is an après-ski hotspot, at the station at the foot of the Obereggen Latemar ski and trekking area in the Dolomites. It...

The wondrous Gothic, medieval frescoes of the Oratory of San Pellegrino

The Oratory of San Pellegrino is located in Bominaco, a hamlet not far from Caporciano, in the province of L'Aquila. It was probably commissioned...

LUMEN: a museum of photography, 2,275 meters up high

by Barbara Palladino On the top of the Kronplatz (or Plan de Corones), near Brunico (Bolzano) – an enchanted place that only the mountains could create...

Sicilian Moor heads: a legend of universal love

by Barbara Palladino “Moor heads” or “teste di moro” are colorful, ceramic vases that represent the face of a man and a woman, with a...