by Barbara Palladino
“Bvlgari. The story, the dream” opened in Rome on 26 June and will run until 3 November 2019, celebrating the iconic fine jewelry maison.
The exhibition will showcase 170 pieces from the brand’s historical archives, in two outstanding venues: Palazzo Venezia – where the history of the brand itself will be the focus – and Castel Sant’Angelo, where creations worn by celebrities on film and in real life will be displayed. The exhibition of colorful, multifaceted and exclusive jewels is complemented by a selection of dresses from Cecilia Matteucci Lavarini’s private collection, telling the story of different decades along a parallel itinerary of fashion and beauty.
A variety of collections are included, from the sensual “Snakes” and its wrist-wrapping bracelets, to the celebration of wealth embodied by “Coins“, and “Parentheses” – which made Rome’s ancient architecture “wearable” by replicating its most distinctive lines and details. The entire show uses many beautiful pieces to reveal how the brand built its heritage, tying in with the evolution of women’s role, needs and taste.
The exhibition also uses original video footage to evoke highlights in the company’s history, from the early 1900s to the iconic ’60s and ’70s, all the way to the 1990s. It makes for an effective portrait of Bvlgari’s heart and soul, and most importantly of the brand’s extraordinary ascent, from expression of craftsmanship to global company. Today, Bvlgari is indeed one of the world’s most important names in luxury goods, a crown jewel of Made in Italy that allows our country’s style and expertise to extend to the whole world.
Photo: Courtesy of Bvlgari
Castel Sant’Angelo and Palazzo Venezia – Rome
From 26 June to 3 November 2019