Modateca Deanna: a historical and technical archive. Style lives here
by Barbara Palladino
Over 3,000 square meters for 50,000 pieces (accessories excluded): the Modateca Deanna, Centro Italiano di Documentazione Moda is a huge fashion archive and attracts designers and professionals from the whole world, who come here to draw inspiration and find new ideas for their collections.
The structure is located in San Martino in Rio, Reggio Emilia, and has been active since the 1960s, when Deanna Ferretti Veroni created Miss Deanna – a knitwear company that soon began manufacturing for the most famous Italian and international brands, renowned for its perfect balance between research, industry and craftsmanship. The company was active until 2004.
Over the years, Miss Deanna also became a historical and technical archive of samples by Kenzo, Krizia, Yohji Yamamoto, Yves Saint Laurent, Trussardi, Maison Martin Margiela, Neil Barrett, Prada, Valentino and many more. This makes it the perfect place to study embroidered details, appliqués, dying, prints, sewing techniques, fabrics… as well as an endless list of knit accessories: hats, gloves, socks and much more.
Modateca Deanna is also home to a remarkable collection of books and magazines, including rare, limited and special editions, corporate publications and even university dissertations. It offers for consultation over 20,000 women’s magazines, from the early 1900s to the present, and photographs of pret-à-porter and high fashion shows held in Milan, Paris, London and New York from 1980 to 2006.
Via della Resistenza, 35
42018 San Martino in Rio, Reggio Emilia
Tel: +39 0522 695798