Modateca Deanna: a historical and technical archive. Style lives here

Author: Barbara Palladino
Translation by Michelle Nebiolo

Over 3,000 square meters for 50,000 pieces (accessories excluded): the Modateca Deanna, Centro Italiano di Documentazione Moda is a huge fashion archive and attracts designers and professionals from the whole world, who come here to draw inspiration and find new ideas for their collections.

The structure is located in San Martino in Rio, Reggio Emilia, and has been active since the 1960s, when Deanna Ferretti Veroni created Miss Deanna – a knitwear company that soon began manufacturing for the most famous Italian and international brands, renowned for its perfect balance between research, industry and craftsmanship. The company was active until 2004.

Over the years, Miss Deanna also became a historical and technical archive of samples by Kenzo, Krizia, Yohji Yamamoto, Yves Saint Laurent, Trussardi, Maison Martin Margiela, Neil Barrett, Prada, Valentino and many more. This makes it the perfect place to study embroidered details, appliqués, dying, prints, sewing techniques, fabrics… as well as an endless list of knit accessories: hats, gloves, socks and much more.

Modateca Deanna is also home to a remarkable collection of books and magazines, including rare, limited and special editions, corporate publications and even university dissertations. It offers for consultation over 20,000 women’s magazines, from the early 1900s to the present, and photographs of pret-à-porter and high fashion shows held in Milan, Paris, London and New York from 1980 to 2006.

Modateca Deanna
Via della Resistenza, 35
42018 San Martino in Rio, Reggio Emilia
Tel: +39 0522 695798

Photos via:


Modateca Deanna: a historical and technical archive. Style lives here

San Martino in Rio
Via della Resistenza, 35
+39 0522 695798


Most Read

The Great War Museum: history at high altitude

Author: Barbara PalladinoTranslation by Michelle NebioloOn the top of the Marmolada, at 3,000 meters of altitude, you’ll find the Marmolada Great War...

Palazzo Giordano Apostoli: neo-gothic inspiration

Palazzo Giordano Apostoli is located in Sassari’s central Piazza d’Italia. It was built by will of Giuseppe Giordano Apostoli in 1877, in...

Move To The Top takes you to the roof of the Dolomites

Author: Barbara PalladinoTranslation by Michelle Nebiolo On 4 July 2020, the cableway to Malga Ciapèla will re-open. Its short,...

Tenute La Montina, the realm of Franciacorta

Author: Barbara PalladinoTranslation by Michelle NebioloTenute La Montina is located in Monticelli Brusati (BS), in the north-east of Franciacorta, next to an ample...