Life goes on – the Geloso G309

The Geloso G309 was designed and launched in the early 1960s. The world seemed to be at the dawn of a new era: in music, The Bee Gees, Ike and Tina Turner, and – last but certainly not least – The Beatles were born; physicist Theodore Maiman invented the first working laser; Rome hosted the 17th Olympic games; John Fitzgerald Kennedy was elected president of the United States; Brezhnev became the leader of the Soviet Union; and Fellini presented his “La dolce vita” in cinemas worldwide. Unexpectedly, the great Italian cyclist Fausto Coppi died of malaria.

This intriguing ivory plastic cuboid – by Geloso, a manufacturer of TV sets and radios founded in Milan in 1931, which also made instrument amplifiers and electronic components – broadcast music in homes, shops and bars across Italy. It brought good and bad news, tears and laughter.

Somehow, it helped life go on.


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