Lake Garda in tourist posters

Here is Lake Garda, known in Antiquity as Benaco and described by Virgil in his “Aeneid”: Fluctibus et fremitu adsurgens Benace marino (“Oh Benaco, swelling your waves and roaring like the sea”).

The largest freshwater basin in Italy was also immortalized by Dante: Above in beauteous Italy lies a lake, / At the Alp’s foot that shuts in Germany / Over Tyrol, and has the name Benaco (“Inferno”, XX).

It is a natural wonder of 370 square kilometers, touching three regions (Lombardy, Veneto and Trentino-Alto Adige), three provinces (Brescia, Verona and Trento) and some thirty municipalities.

Here is Lake Garda in the first half of the 1900s, portrayed in the tourist posters by ENIT (Italian National Tourist Board) and the State railway, Ferrovie dello Stato.

Poster turistici pubblicitari Lago di Garda - Lake Garda tourism ad posters

Severino Trematore, 1924

Poster turistici pubblicitari Lago di Garda - Lake Garda tourism ad posters

1934

Poster turistici pubblicitari Lago di Garda - Lake Garda tourism ad posters

Antonio Simeoni, ca. 1926

Poster turistici pubblicitari Lago di Garda - Lake Garda tourism ad posters

1939

Poster turistici pubblicitari Lago di Garda - Lake Garda tourism ad posters

Giuseppe Riccobaldi, 1935

Poster turistici pubblicitari Lago di Garda - Lake Garda tourism ad posters

Giuseppe Riccobaldi, 1930

Poster turistici pubblicitari Lago di Garda - Lake Garda tourism ad posters

Arturo Panni, 1933

Poster turistici pubblicitari Lago di Garda - Lake Garda tourism ad posters

Mario Puppo, 1940

Poster turistici pubblicitari Lago di Garda - Lake Garda tourism ad posters

Franco Mosca, 1936

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