Lake Garda in tourist posters

Poster turistici pubblicitari Lago di Garda - Lake Garda tourism ad posters

Ettore (Elio) Ximenes (promotional flyer for the Italian railways in New York, ©The Boston Public Library's Print Department)

Here is Lake Garda, known in Antiquity as Benaco and described by Virgil in his “Aeneid”: Fluctibus et fremitu adsurgens Benace marino (“Oh Benaco, swelling your waves and roaring like the sea”).

The largest freshwater basin in Italy was also immortalized by Dante: Above in beauteous Italy lies a lake, / At the Alp’s foot that shuts in Germany / Over Tyrol, and has the name Benaco (“Inferno”, XX).

It is a natural wonder of 370 square kilometers, touching three regions (Lombardy, Veneto and Trentino-Alto Adige), three provinces (Brescia, Verona and Trento) and some thirty municipalities.

Here is Lake Garda in the first half of the 1900s, portrayed in the tourist posters by ENIT (Italian National Tourist Board) and the State railway, Ferrovie dello Stato.

August 17, 2016