For twenty-five years, Enrico Sacchetti (Rome, 1877-Settignano, 1967) worked at “La Lettura”, an illustrated monthly published by “Corriere della Sera” from 1901 to 1945, recently brought back in 2001 as the Milanese daily’s Sunday supplement.
Sacchetti – a writer, painter and illustrator who had studied in Florence – achieved fame with his advertisement campaigns for Bitter Campari and Proton syrup. From 1912 on, his magazine covers defined the magazine’s visual style, which was refined yet popular at the same time – a perfect fit for contributions, especially in its first twenty years, by a number of prestigious names in Italian literature: Giovanni Pascoli, Ada Negri, Giovanni Verga, Luigi Pirandello, Gabriele D’Annunzio, Clemente Rebora and many more.
“La Lettura” had the goal of “educating readers without forcing them to read too much, and without boring them”, and leaned on illustrations to attract a wider audience. Artwork was commissioned to great talents, putting Sacchetti in the company of colleagues such as Marcello Dudovich, Sergio Tofano and Umberto Brunelleschi.
Here is a gallery of covers created by Sacchetti in the 1920s.