Here is a beautiful range of 1930s’ illustrated poster ads for Italian cruises.
Many of these organized pleasure trips took place on ships owned by Italia Flotte Riunite, a company founded in 1932 to merge the country’s three major navigation companies: Cosulich in Trieste, Navigazione Generale Italiana in Genoa, and Lloyd Sabaudo in Turin.
Then, in 1936, the Italia – Società di Navigazione was founded with the purpose of rationalizing the most crucial public maritime services. In those years, the company’s fleet included the “Rex” and the “Conte di Savoia”, which were the most famous and elegant ships in the world at the time.
Now let’s enjoy our own trip back in time, with these wonderful images.