Giuseppe Riccobaldi Del Bava’s sailing beauty
The Italian illustrator Giuseppe Riccobaldi Del Bava (Florence 1887 – Genoa 1976) created in 1928 what is universally considered his masterpiece: a famous poster with two elegant sedans in the night, climbing over a great ramp held up by Fiat logos.
Riccobaldi – who also worked as set designer and book illustrator – had a long career in commercial art. Starting in the 1920s, he was the talent behind many successful images advertising touristic sites and the products of major companies, including Pirelli, Magneti Marelli, Ansaldo, Martini and Cinzano.
His Futurism-infused work also won over a number of shipping companies: Lloyd Triestino, Sidarma, Cosulich, Lloyd Sabaudo, San Marco, and Navigazione Generale Italiana entrusted him with various campaigns.
Here is a selection of those posters, sailing through the years in beauty.