Gio Ponti’s timeless watches

Gio Ponti’s “Orologi per Boselli” are evidence that “Only through time time is conquered”, as American poet Thomas Stearns Eliot once wrote.

Ponti designed these timeless pieces in 1936, with elegance and simple shapes that seem as effortless as a clock’s hands ticking as the hours go by.

“Woe to the machine that confesses the strain in its work,” said the Milanese designer. “We appreciate – in machines, like in men – hermetic organisms, skillful work, and elegance in exertion.”

And, obviously, timeless style.

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