Fortunato Depero. From the futurist dream to the advertising sign. An exhibition in Lucca

In his time, Futurist artist Fortunato Depero would certainly have been happy to see his works on display using advanced technological tools that can transform a classic art show into an extraordinary and unique custom experience.

That is exactly the concept of the exhibition being held at the Lucca Center of Contemporary Art until 25 August 2019: “Fortunato Depero. Dal sogno futurista al segno pubblicitario” (“From the futurist dream to the advertising sign”), curated by Maurizio Scudiero and Maurizio Vanni, and organized by Lu.C.C.A. and Omina in collaboration with Rovereto’s Depero Archive.

At the entrance, visitors of the exhibition are invited to use a “chatbot” – a program specifically designed to simulate a conversation with another human being – that allows them to receive information on the works they are looking at, in real time. The show includes eighty pieces that represent Depero’s creative production, from the masterpieces that expressed the artist’s futurist dream to his drawings, collages and the graphics he created to advertise some of Italy’s major commercial brands – such as Campari, which indeed fills an entire room.

The chatbot basically is a personal guide, open to interaction and ready to suggest which works and which parts of the exhibition might be most interesting for each visitor, also taking into consideration where they are along the itinerary.

Perhaps, after all, the futurist dream has come true.

“Fortunato Depero. From the futurist dream to the advertising sign”
Lucca Center of Contemporary Art
Via della Fratta, 36
Tel.: +39 0583 492180

Opening hours:
Tuesday-Sunday, 10am-7pm
Closed on Mondays and on 15 August

Photos via:

Fortunato Depero. From the futurist dream to the advertising sign. An exhibition in Lucca

Lucca Center of Contemporary Art, via della Fratta, 36
+39 0583 492180


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