Federico Seneca’s exhibition in Perugia

Federico Seneca, pubblicità - advertisement

Advertisement poster, "Baci Perugina", 1922, Museo Nazionale Collezione Salce, Treviso

Art historian Carlo Arturo Quintavalle has described Federico Seneca (1891-1976) as “a leading figure in European culture” in the 1900s: born in Fano, in the province of Pesaro-Urbino, Marche, he developed his artistic research along a “complex journey”, an “articulate itinerary in the culture” of a continent that in the 1920s was at the center of many cultural waves he was attracted to, such as Purism, Cubism and Futurism.

The “Segno e forma nella pubblicità” exhibition that opened on March 12th at the Galleria Nazionale dell’Umbria, in Perugia, sheds some light on his interesting path, with 300 pieces on display until June 4th, 2017: posters, signs, billboards, cardboard and tin boxes, postcards, logos, calendars, sculpture models and much more, all created by one of the greatest masters of commercial art of the last century, on loan from major museums and collections all over Italy.

“Federico Seneca (1891–1976). Segno e forma nella pubblicità”

From March 12th to June 4th 2017
Galleria Nazionale dell’Umbria
corso Pietro Vannucci, 19

Opening hours: from Tuesday to Sunday, 8.30am to 7.30pm; closed on Mondays. From April 3rd, open also on Mondays from 12pm to 7.30pm

Photos via:

March 21, 2017

Federico Seneca’s exhibition in Perugia

Galleria Nazionale dell’Umbria, corso Pietro Vannucci, 19
+39 075 58668415