Fall/winter in Italian tourist style

Here is the “fall/winter collection” by ENIT (Ente nazionale italiano del Turismo), now known as Agenzia nazionale italiana del turismo (Italian National Agency for Tourism).

It includes posters, brochures, and magazine covers that the public authority entrusted with promoting the country’s touristic offer since 1919 produced in the first half of the past century, to advertise holidays in Italy between September and March: there was no “good” or “bad” season to come to Italy, because every time of the year had its own wonders.

Some of the illustrations were signed by famous artists of the time, like Manno Previtali, Ruggero Alfredo Michahelles, Domenico Delle Site, Alfredo Lalia, Franz Lenhart, Mario Puppo, and Filippo Romoli.

"Autunno in Italia", 1951, Manno Previtali - "Fall in Italy"

"Fall in Italy", 1951, Manno Previtali

Ruggero Alfredo Michahelles, 1935

Ruggero Alfredo Michahelles, 1935

"Inverno in Italia, il Giardino d'Europa", 1952, Enit, Domenico Delle Site - "Winter in Italy, the Garden of Europe"

"Winter in Italy, the Garden of Europe", 1952, Enit, Domenico Delle Site

"Inverno in Italia", 1951, Alfredo Lalia - "Winter in Italy"

"Winter in Italy", 1951, Alfredo Lalia

"Sports invernali in Italia. Dolomiti e Alpi orientali", Enit - "Winter sports in Italy. The Dolomites and Oriental Alps"

"Winter sports in Italy. The Dolomites and Oriental Alps"

"Inverno in Italia", anni Trenta, Enit - "Winter in Italy", 1930s

"Winter in Italy", 1930s

"Sport invernali in Italia", 1934, Franz Lenhart - "Winter sports in Italy"

"Winter sports in Italy", 1934, Franz Lenhart

Copertina del libro "Wintersport in Italien" edito dall'Enit (Ente nazionale industrie turistiche), 1937, Mario Puppo - book cover

Cover of the book "Wintersport in Italien", published by ENIT in 1937, Mario Puppo

Copertina del libro "Sports d'hiver en Italie" edito dall'Enit (Ente nazionale industrie turistiche), 1937, Mario Puppo - book cover

Cover of the book "Sports d'hiver en Italie" published by Enit in 1937, Mario Puppo

"Sport invernali in Italia", 1935, Filippo Romoli - "Winter Sports in Italy"

"Winter Sports in Italy", 1935, Filippo Romoli

"Questo inverno", 1935, Ruggero Alfredo Michaelles (Ram) - "This Winter"

"This Winter", 1935, Ruggero Alfredo Michaelles (Ram)

Copertina della "Rivista turistica mensile dell’Enit e delle Ferrovie dello Stato", 1939 - Cover of "Italia", tourism monthly magazine

Cover of "Italia", tourism monthly magazine by ENIT and Ferrovie dello Stato, 1939

Copertina della "Rivista turistica mensile dell’Enit e delle Ferrovie dello Stato", 1938 - Cover of "Italia", tourism monthly magazine

Cover of "Italia", tourism monthly magazine by ENIT and Ferrovie dello Stato, 1938

Copertina di "Italia", rivista turistica mensile dell’Enit e delle Ferrovie dello Stato - Cover of "Italia", tourism monthly magazine

Cover of "Italia", tourism monthly magazine by ENIT and Ferrovie dello Stato

WEEKLY POSTCARD

Most Read

Gucci Garden: the maison’s “secret” garden

by Barbara PalladinoLocated in Palazzo della Mercanzia, at the very heart of Florence, Gucci Garden straddles reality and the imagination, summing up...

Anna Fendi’s taste for elegance

by Barbara PalladinoFashion, just like wine, hinges its success on three running themes: passion, excellence and research. These are indeed the three...

Nanda Vigo: the “light artist”

by Barbara PalladinoArchitect, designer and artist Nanda Vigo recently passed away in Milan. An undisputed protagonist of the creative scene in the...

Fontana dell’Acqua Paola: Roman icon

The Fontana dell’Acqua Paola (Acqua Paola Fountain) is one of Rome’s most famous sites and has appeared in movies and songs. Also...