Easter eggs by Federico Seneca and Talmone

In the 1930s, the great commercial artist Federico Seneca (1891-1976) moved from Perugia to Milan, where he founded his own firm and started working with some major Italian companies, reaching the height of his career.

Talmone, a cocoa and chocolate company founded in 1850 in Turin, was one of the leading brands he worked for.

Here is a selection of advertisement posters from that decade, created to promote Talmone’s Easter eggs.

Seneca’s drawings, as expert Francesco Milesi has explained, became “part of the daily lives of generations and generations all across Europe, although their author – being reserved and modest – never achieved the same popularity.”

Federico Seneca, manifesti uova di Pasqua Talmone - Easter egg advertisement postersFederico Seneca, manifesti uova di Pasqua Talmone - Easter egg advertisement postersFederico Seneca, manifesti uova di Pasqua Talmone - Easter egg advertisement postersFederico Seneca, manifesti uova di Pasqua Talmone - Easter egg advertisement postersFederico Seneca, manifesti uova di Pasqua Talmone - Easter egg advertisement postersFederico Seneca, manifesti uova di Pasqua Talmone - Easter egg advertisement postersFederico Seneca, manifesti uova di Pasqua Talmone - Easter egg advertisement postersFederico Seneca, manifesti uova di Pasqua Talmone - Easter egg advertisement postersFederico Seneca, manifesti uova di Pasqua Talmone - Easter egg advertisement postersFederico Seneca, manifesti uova di Pasqua Talmone - Easter egg advertisement postersFederico Seneca, manifesti uova di Pasqua Talmone - Easter egg advertisement postersFederico Seneca, manifesti uova di Pasqua Talmone - Easter egg advertisement postersFederico Seneca, manifesti uova di Pasqua Talmone - Easter egg advertisement postersFederico Seneca, manifesti uova di Pasqua Talmone - Easter egg advertisement postersFederico Seneca, manifesti uova di Pasqua Talmone - Easter egg advertisement posters

WEEKLY POSTCARD

Most Read

Gucci Garden: fashion, luxury and wonder

by Barbara PalladinoLocated in Palazzo della Mercanzia, at the very heart of Florence, Gucci Garden straddles reality and the imagination, summing up...

Anna Fendi’s taste for elegance

by Barbara PalladinoFashion, just like wine, hinges its success on three running themes: passion, excellence and research. These are indeed the three...

Nanda Vigo: the “light artist”

by Barbara PalladinoArchitect, designer and artist Nanda Vigo recently passed away in Milan. An undisputed protagonist of the creative scene in the...

Fontana dell’Acqua Paola: Roman icon

The Fontana dell’Acqua Paola (Acqua Paola Fountain) is one of Rome’s most famous sites and has appeared in movies and songs. Also...