Nora Kravis is the founder of Chianti Cashmere, headquartered in Radda in Chianti, in the province of Siena, where she has been raising goats originally from the Central Asian mountains (Tibet, Kashmir, Mongolia, China) for almost thirty years.
She is well aware that “in any cashmere item, the raw matter is so important that – both in style and technical terms – every effort must be aimed at enhancing the qualities the fiber already has.”
Kravis also knows that, “unbelievably, each goat yields only one or two hundred grams of wool; this is the reason why goat wool has always been so precious, in antiquity as much as today.”
Finally, she could tell you that goats “are very careful about what they eat, because many plants are harmful or poisonous for them (including rhododendron, azaleas, mountain laurel, buttercups, primroses, and lilies of the valley). They love berries, as well as bramble leaves and flowers. If you try to give a goat some food that has gone bad, it will likely die of hunger rather than eat it” (J. Moussaieff Masson “Il maiale che cantava alla luna. La vita emotiva degli animali da fattoria”, Il Saggiatore, Milan 2005).
All of this is obvious to Kravis – who has managed this fantastic company with incredible passion since the 1980s, raising cashmere goats and making artisanal scarves, throws, collars, blankets and much more with their precious wool.
Luckily for us, she loves her job so much that she was happy to teach us all of this, and much more.