Cattolica, the queen of holidays on the Adriatic
Cattolica – in the province of Rimini, Emilia Romagna – means summer, seaside, holidays, vacation.
Thanks to its deep-rooted vocation for tourism – it already had at least ten hotels open in the 16th century – the town on the Adriatic Sea has always been portrayed in a number of postcards and posters.
The name Cattolica probably comes from the Greek “katholikós”, meaning “general commander” (or “katholiká”, i.e. “general foodstuffs deposit”), and probably dates back to the period when the area belonged to Italy’s Byzantine Exarchate, between the 6th and 8th centuries.
Now one of Italy’s best locations for touristic reception, it was beautifully promoted with posters illustrated by great 20th-century illustrators.