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Venice in billboards

Gustav Aschenbach, the leading character in Thomas Mann’s “Death in Venice”, gives us a very clear idea of what is must have once meant...

Lucio Venna’s cinema and cars

Lucio Venna – nome de plume of painter and commercial artist Giuseppe Landsmann (1897-1974) – was one of the first Futurist artists and an...

Easter eggs in advertisement illustrations

Here is a selection of illustrated posters and postcards from the last century, advertising Easter eggs made by Italian confectionary companies. Some of these...

Galleria Campari, a taste for art in advertising

Milan’s Galleria Campari tells the story of a historical Italian brand that is known all over the world. It’s a story that began in...

Carnival dinners in poster ads

Between the end of the 1800s and the first half of the 1900s, cities all over Italy celebrated Carnival with huge dinners (“veglioni”) –...

Mario Borgoni, a great artist with great humility

Some say painter and illustrator Mario Borgoni – who was born in Pesaro in 1869, received his cultural and professional education in Naples and...

Turin, capital city of Italian chocolate

Turin was declared capital city of Italian chocolate right after the Cateau-Cambrésis peace treaty was signed in 1559: Duke Emmanuel Philibert of Savoy, who...

Cough lozenges in 20th-century advertising

Fall is here, and so are the first few colds, sore throats, and cough – perhaps the most annoying companion of the season. If...

Aleardo Terzi’s intensity

It’s hard to sum up in just a few words the career of Palermo-born illustrator and painter, Aleardo Terzi (1870-1943). The son of famous illustrator Andrea,...

When advertisement is the real show: “Pubblicità!”

From slogans printed in large letters on illustrated posters to commercials broadcast on the 20th century’s new media, television and radio: “Pubblicità!” (“Advertisement!”) showcases...

Dudovich and summer ladies

Trieste-born commercial artists and painter, Marcello Dudovich (1878-1962) worked for La Rinascente from 1921 to 1955. For the famous department stores – founded in 1865...

Sun lotion and posters

Summer: time for tans and sun lotion. To introduce this gallery of posters and postcards from the first half of the 1900s, we’ll quote...

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Rococo luxury at the Palazzina di Caccia of Stupinigi

The Palazzina di Caccia of Stupinigi, near Turin, was designed by Filippo Juvarra and built in 1729; between the 18th and 19th...

Pietro Piffetti: the king of fine cabinetry

by Barbara Palladino His creations sum up every magnificence of 18th-century Baroque style: Pietro Piffetti was one of the most famous and...

Gabinetto del Segreto Maneggio degli Affari di Stato: a triumph of decorative art

by Barbara Palladino Inside Turin’s Royal Palace is one of the gems of 18th-century Baroque art: the Gabinetto del Segreto Maneggio degli...

Antonio Stradivari: the legend and myth of perfect sound

by Barbara Palladino The Stradivarius violin is renowned as the perfect musical instrument. Playing one is a dream come true for any...