Baci from Alassio and D’Annunzio’s gallantry

The Baci invented in 1919 by Pasquale Balzola are also known as “the sweets of gallantry”, a designation coined by Gabriele D’Annunzio, the great Italian writer – and perhaps even greater copywriter.

D’Annunzio was a habitué of Balzola’s bar and pastry shop in Alassio, a beautiful town in the coast of Liguria: he often stopped there for a break with his two greyhounds and Eleonora Duse. His successful slogan, however, was inspired by a slightly embarrassing episode: one day, he was short on cash to pay the bill (and that was neither the first nor the first time). He got off with a smile and that compliment: “Your baci are the sweets of gallantry”, which the lenient owner accepted in payment.

Perhaps this graciousness – as much as the town’s gorgeous sunny weather, immortalized in Arturo Graf’s verse “Here is Alassio, making the sun fall in love” – helped make the wonderful chocolate and hazelnut sweets a popular classic. It still is a favorite at Caffè Pasticceria Balzola.

Baci from Alassio and D’Annunzio’s gallantry

Alassio (Sv)
Caffè Pasticceria Balzola, piazza Matteotti, 26
+39 0182 640209


Most Read

Pietro Piffetti: the king of fine cabinetry

by Barbara Palladino His creations sum up every magnificence of 18th-century Baroque style: Pietro Piffetti was one of the most famous and...

Gabinetto del Segreto Maneggio degli Affari di Stato: a triumph of decorative art

by Barbara Palladino Inside Turin’s Royal Palace is one of the gems of 18th-century Baroque art: the Gabinetto del Segreto Maneggio degli...

Antonio Stradivari: the legend and myth of perfect sound

by Barbara Palladino The Stradivarius violin is renowned as the perfect musical instrument. Playing one is a dream come true for any...

The Royal Palace of Caserta and the wonder of time

by Barbara Palladino They’ve been hanging in the same spot since 1700, when Marie Antoinette gave them to her sister Maria Carolina...