At the seaside with Marcello Dudovich

In over fifty years of activity, Trieste-born painter Marcello Dudovich (1868-1972) – one of the most important illustrators in Italy and the world – created at least 600 advertisement posters. Many of them were dedicated to the seaside and to people enjoying the beach in the summer.

In 1991, an exhibition in Milan focused entirely on his “marine-inspired” posters, paintings and sketches: “Il mare di Dudovich. Vacanze e piaceri balneari nei segni del più grande cartellonista italiano, 1900-1950” (“The sea by Dudovich. Holidays and bathing fun, in the signs by Italy’s greatest poster-illustrator, 1900-1950”).

On top of paintings and posters, Dudovich also illustrated postcards and magazine covers on the same theme.

Let’s dive in!

Marcello Dudovich, poster, cartoline e disegni dedicati al mare

"Courting", 1915-1920, Mart (Museo di Arte moderna e contemporanea di Trento e Rovereto)

Marcello Dudovich, poster, cartoline e disegni dedicati al mare

Preparatory watercolor for the title page of "Simplicissimus" magazine (July 12th 1922), 1920, watercolor

Marcello Dudovich, poster, cartoline e disegni dedicati al mare

"Siesta on the Beach", pencil and crayon

Marcello Dudovich, poster, cartoline e disegni dedicati al mare

"Beach lives", ca. 1910, print test for "Corso" album

Marcello Dudovich, poster, cartoline e disegni dedicati al mare

Illustration for "Simplicissimus" magazine, 1913

Marcello Dudovich, poster, cartoline e disegni dedicati al mare

"On the Beach", ca. 1910, print test for "Corso" album

Marcello Dudovich, poster, cartoline e disegni dedicati al mare

Cover for "Simplicissimus" magazine, August 1925

Marcello Dudovich, poster, cartoline e disegni dedicati al mare

Advertisement postcard for Superga rubber shoes, 1930s

Marcello Dudovich, poster, cartoline e disegni dedicati al mare

Cover for "La Lettura" magazine, August 1930

Marcello Dudovich, poster, cartoline e disegni dedicati al mare

Cover for "La Lettura" magazine, September 1932

Marcello Dudovich, poster, cartoline e disegni dedicati al mare

Cover for "La Lettura" magazine, September 1922

Marcello Dudovich, poster, cartoline e disegni dedicati al mare

"The Red Dolphin", advertisement poster for the Rimini Fair, 1922

Marcello Dudovich, poster, cartoline e disegni dedicati al mare

Poster for ENIT, 1932

Marcello Dudovich, poster, cartoline e disegni dedicati al mare

Poster for "La Rinascente" shopping mall, 1923

Marcello Dudovich, poster, cartoline e disegni dedicati al mare

Poster for "La Rinascente" shopping mall, 1926

Marcello Dudovich, poster, cartoline e disegni dedicati al mareMarcello Dudovich, poster, cartoline e disegni dedicati al mare

Advertisement postcard for "Pathé Baby" cinemacamera, 1923

Marcello Dudovich, poster, cartoline e disegni dedicati al mare

Advertisement poster for "Proton" tonic, 1928

Marcello Dudovich, poster, cartoline e disegni dedicati al mare

Advertisement poster for "Proton" tonic, 1928

WEEKLY POSTCARD

Most Read

The Great War Museum: history at high altitude

Author: Barbara PalladinoTranslation by Michelle NebioloOn the top of the Marmolada, at 3,000 meters of altitude, you’ll find the Marmolada Great War...

Palazzo Giordano Apostoli: neo-gothic inspiration

Palazzo Giordano Apostoli is located in Sassari’s central Piazza d’Italia. It was built by will of Giuseppe Giordano Apostoli in 1877, in...

Move To The Top takes you to the roof of the Dolomites

Author: Barbara PalladinoTranslation by Michelle Nebiolo On 4 July 2020, the cableway to Malga Ciapèla will re-open. Its short,...

Tenute La Montina, the realm of Franciacorta

Author: Barbara PalladinoTranslation by Michelle NebioloTenute La Montina is located in Monticelli Brusati (BS), in the north-east of Franciacorta, next to an ample...