Arturo Ghergo, photographer to the stars

Arturo Ghergo (1901-1959) pioneered so-called “glamour photography” in Italy, importing the style that had originated in Hollywood and had been a huge success in American tabloids since the 1920s, quickly spreading elegant portraits of pinups and celebrities around the world.

The primary goal of “glamour photography” – which developed at the same time as “fashion photography” in the field of fashion – was to communicate the charm and sex appeal of great cinema stars.

In the 1930s, the Marche photographer opened a studio at the heart of Rome, on Via Condotti near Piazza di Spagna, and was the first in Italy to experiment with the “glamour” technique that required sophisticated and innovative steps to prepare the space first and to process images after.

Along his career, Ghergo collected a huge collection of portraits of famous people – including not only movie stars but also politicians.

Here is a collection of the famous Italian women of the 20th century he photographed.

Photos via: ©Arturo Ghergo

03-arturo-ghergo-isa-pola

Isa Pola

04-arturo-ghergo-olivia-fried

Olivia Fried

05-arturo-ghergo-clelia-matana

Clelia Matana

06-arturo-ghergo-assia-noris

Assia Noris

07-arturo-ghergo-rossana-martini

Rossana Martini

08-arturo-ghergo-rossella-falk

Rossella Falk

09-arturo-ghergo-alida-valli

Alida Valli

10-arturo-ghergo-mariella-lotti

Mariella Iotti

11-arturo-ghergo-mariella-lotti

Mariella Iotti

12-arturo-ghergo-valentina-cortese

Valentina Cortese

14-arturo-ghergo-luciana-d-avack

Luciana D'Avack

13-arturo-ghergo-leonor-fini

Leonor Fini

15-arturo-ghergo-marella-agnelli

Marella Agnelli

16-arturo-ghergo-marella-agnelli

Marella Agnelli

17-arturo-ghergo-adriana-benetti

Adriana Benetti

18-arturo-ghergo

Arturo Ghergo

WEEKLY POSTCARD

Most Read

The Great War Museum: history at high altitude

Author: Barbara PalladinoTranslation by Michelle NebioloOn the top of the Marmolada, at 3,000 meters of altitude, you’ll find the Marmolada Great War...

Palazzo Giordano Apostoli: neo-gothic inspiration

Palazzo Giordano Apostoli is located in Sassari’s central Piazza d’Italia. It was built by will of Giuseppe Giordano Apostoli in 1877, in...

Move To The Top takes you to the roof of the Dolomites

Author: Barbara PalladinoTranslation by Michelle Nebiolo On 4 July 2020, the cableway to Malga Ciapèla will re-open. Its short,...

Tenute La Montina, the realm of Franciacorta

Author: Barbara PalladinoTranslation by Michelle NebioloTenute La Montina is located in Monticelli Brusati (BS), in the north-east of Franciacorta, next to an ample...