The imposing structure of a former industrial warehouse, functional and stern, based on light and geometric lines, streamlined like only Armani fashion can be: Armani Silos is an elegant exhibition space that Giorgio Armani opened in 2015, on Via Bergognone in his beloved Milan. Covering over 4,500 square meters on four floors, the space is home to an outfit collection that spans from the 1980s to the present day. Pieces are showcased to highlight the themes that inspired the fashion designer over the years: daywear and the “Stars” section (creations designed for celebrities) on the ground floor; “Exoticisms” inspired by the Orient, and “Chromatisms” revolving around the aesthetic of color on the first floor; finally, “Light” on the second floor.
“I decided to call it ‘silos’ because that is where grains, people’s livelihood, were kept. And like food, clothing is a necessity,” Armani has explained. The company has turned the structure into its historical archive, bringing memories back to life thanks to a hyper-modern digital soul. Here, fans and researchers can explore touchscreen tables, workstations and projection areas, accessing a huge cultural heritage: one thousand outfits divided into various collections, photographs and videos documenting backstage life and catwalks, sketches, ads and excerpts from “Emporio Armani Magazine”. A remarkable collection that tells the story of King Giorgio, and of his love for every form of art. Indeed, at Silos Armani you’ll find both the story of the designer’s fashion aesthetic and various temporary exhibitions dedicated to different artists. Until July 29th, for example, you can visit “Racconti Immaginari” (“Imaginary Stories”) by Paolo Ventura, a solo show dedicated to the chameleonic photographer who has inspired set and costume designers for years.