Alma Charta: art, virtue, and perfect balance

In the Alma Charta atelier, the famous Latin proverb “In medio stat virtus” (“virtue stands in the middle”) is not just a moral teaching, prompting one to find the right balance between two extremes, but a very real geographical cue.

According to Swiss etcher André Beuchat – who opened Alma Charta in Toccalmatto, a suburb of Fontanellato, in the province of Parma – its perfect “middleness” is in the fact it is exactly as far from his hometown Neuchâtel and Rome, “caput e omphalos mundi” (Latin, again, for “head and navel of the world”).

While the interesting geographical explanation is Beuchat’s own interpretation, anyone who visits the atelier and sees him at work – with type, ink, paper, printing presses, copper plates, and burins – will agree on the “virtue”, and great quality, of his work.

The Virtue of art certainly has found a home in Toccalmatto.

Photos via:
http://www.andrebeuchat.com

Atelier Alma Charta André BeuchatAtelier Alma Charta André BeuchatAtelier Alma Charta André BeuchatAtelier Alma Charta André BeuchatAtelier Alma Charta André BeuchatAtelier Alma Charta André BeuchatAtelier Alma Charta André BeuchatAtelier Alma Charta André BeuchatAtelier Alma Charta André BeuchatAtelier Alma Charta André BeuchatAtelier Alma Charta André BeuchatAtelier Alma Charta André BeuchatAtelier Alma Charta André BeuchatAtelier Alma Charta André BeuchatAtelier Alma Charta André BeuchatAtelier Alma Charta André BeuchatAtelier Alma Charta André BeuchatAtelier Alma Charta André Beuchat

Alma Charta: art, virtue, and perfect balance

Toccalmatto (Pr)
Fraz. Toccalmatto 13, Fontanellato
+39 0521 822175

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