When advertisement is the real show: “Pubblicità!”
From slogans printed in large letters on illustrated posters to commercials broadcast on the 20th century’s new media, television and radio: “Pubblicità!” (“Advertisement!”) showcases some 70 years of history in Italy’s modern communication.
Until December 10th 2017, at the Magnani-Rocca Foundation’s Villa dei Capolavori in Mamiano di Traversetolo, near Parma, you have the chance to feast your eyes on two hundred pieces including sketches, poster ads, fliers, brochures, tin signs and packaging illustrations.
The exhibit also features amazing work by artists from Dudovich to Codognato, from Nizzoli to Cappiello, from Testa to Mauzan, to mention but a few, created between 1890 and 1957.
It all makes for an interesting itinerary along the history and evolution of communication in advertisement.