The Italian flower power of the Zero Sette Psychedelic
The floral Zero Sette JG Goya Psychedelic guitar reminds us of the “hippie” and experimental music of bands such as The Red Crayola, Grateful Dead, 13th Floor Elevator, The Doors, Pink Floyd, and Jefferson Airplane. It brings back to mind performances by Jimi Hendrix, who was famously portrayed backstage while playing a “sister” guitar of the Psychedelic, the Goya Rangemaster Paisley. It takes us back to the Beatles’ “Lucy in the Sky with Diamonds”, supposed to hint at the acronym of the hallucinogenic lysergic acid.
It puts us in mind of the “Summers of love” between 1965 and 1968, when thousands of young people flocked to San Francisco to tell the world they wanted peace, love, and freedom.
Despite all of its ties to American culture, the Zero Sette Psychedelic was the work of an Italian designer, Julio Giulietti (1910-1996), and was made in the mid-1960s under the Goya brand by Zero Sette, an accordion maker in Castelfidardo, Marche. At the time, indeed, it was not rare for accordion makers to diversify production and start assembling guitars for foreign markets, including the United States.
A tuneful example of made-in-Italy flower power.