Roman culture and the Lancia Astura Aerodinamica 233C

Lancia Astura Aerodinamica 233C del 1935

The Lancia Astura models created between 1931 and 1939 – including the 1935 Lancia Astura Aerodinamica 233C portrayed in the gallery below – marked a shift in the Turin-based company’s reference system, from Hellenic to Italic and Roman culture in particular.

The new direction was mostly derived from the canons of Fascist propaganda, which often evoked Rome’s past glory. After a slew of models named after letters in the Greek alphabet (Gamma, Delta, Epsilon, Lambda…), after the 1930s Lancia began choosing toponyms of locations in Roman Antiquity, from old towns in Lazio with close ties to Mussolini’s regime – such as Aprilia, Artena, and Ardea –to ancient names of larger cities (the Augusta, for example, hinted at Augusta Taurinorum, the original name given to Turin in honor of the great emperor Augustus).

Astura, instead, was the name of a fortified tower in Lazio, near villas that once belonged to Cicero.

The Lancia Astura 233C Aerodinamica – with its teardrop profile, marketed as “designed by wind” – was manufactured by the Castagna body shop in Milan.

March 12, 2015