Holy Deer San Lorenzo City Lodge: true luxury at the heart of Rome
Holy Deer San Lorenzo City Lodge is in downtown Rome, near Piazza Navona, next to the Church of Sant’Agnese in Agone; it is located in the same apartment that in the early 1600s was home to Innocent X and Donna Olimpia in Palazzo Pamphili, which the Pope had built to celebrate his family’s power.
It is indeed one of the most outstanding residences now dedicated to luxury accommodation in Rome. Here, everything is exclusive and custom-made to offer guests the best. The floors in Etruscan cotto were made by Fornace Sugaroni. The bedroom where the Pope once rested has a king size bed, velvet drapes, marble details and 27-foot ceilings, featuring frescoes by Francesco Allegrini representing Dido and Aeneas. The jacuzzi is decorated with a 265,000-tile mosaic by DG Mosaic, while the walk-in closet has doors covered in cashmere, silk interiors and leather hangers. Everywhere you look, high-end materials have been selected and unique details added, such as the two 18th-century fireplaces – not to mention the breathtaking view over Piazza Navona. The apartment is finely decorated and furnished, with a Yamaha Disklavier piano, a liquor cabinet stocked with Italian spirits, and a full kitchen – personal chef included. The apartment is accessed from Via dell’Anima via a circular ramp, designed by Borromini, which Innocent X actually climbed by donkey.
Holy Deer San Lorenzo City Lodge was ideated by Stefano and Giorgia Barbini, who after years working as managers in the world of fashion decided explore the field of luxury accommodation. Their winning concept in Rome is actually their third project: the first was White Deer, located in a former 16th-century hunting lodge in St Lorenzen (near Bolzano, in the Puster Valley), and the second was Blue Deer, also known as the San Lorenzo Sea Lodge – a four-cabin catamaran equipped with every possible comfort. The common theme between the three endeavors is “one guest at a time”: all in the name of the exclusive, custom experiences that are a crown jewel in Italy’s luxury tourism, and attract the most select clientele that appreciates Made-in-Italy wonders..
Article by Barbara Palladino