Emilia-Romagna’s thermal spas in 20th-century posters

Poster terme in Emilia-Romagna

Castrocaro (Forlì-Cesena), 1953

The modern history of thermal spas in Italy dates back to the mid-1800s, when “ludic thermalism” became fashionable, especially amongst aristocrats who wanted to spend their summer holidays at hydrotherapy resorts. Emilia-Romagna, one of the country’s leading regions in terms of springs, became the subject of a range of advertisement posters at the time.

Then, Italian thermal spas constantly developed after the early 1900s, as their health services became increasingly relevant.

Castrocaro, Porretta, Riolo, Salsomaggiore, Sant’Andrea Bagni… welcome to Emilia-Romagna’s 20th-century thermal spas!

October 26, 2016