Brunetta Mateldi, style is not a trend

The iconic French designer Coco Chanel believed that “Fashion changes, but style endures”. A quotation that is a perfect fit for Brunetta Mateldi’s work (born Bruna Moretti, Ivrea 1904 – Milan 1989).

During her long career as fashion illustrator, Mateldi collaborated with famous Italian publications such as “Il Corriere della Sera”, “L’Espresso”, “La Gazzetta del Popolo”, “Scena Illustrata”, and “Il Dramma”. She was also the first graphic designer to work for the legendary New York magazine “Harper’s Bazaar”, directed by Diana Vreeland at the time.

Her unmistakable, eclectic, sharp and ironic style – of which we offer you a mere taste in this gallery, focused on her drawings of hats – won her much praise, including the nomination among the “Eighteen of the world’s most powerful women” by the “Sunday Mirror” in 1962, and the Ambrogino d’Oro awarded to her by the Milan Municipality in 1950.

Her drawings, drafts and sketches have been the center of many exhibitions, especially in the Lombard capital city (where in 1981 the exhibition “Le persone che hanno fatto grande Milano”, i.e. “The people who made Milan great”, was organized in her honor).

Mateldi once said that her work was a way for her “to explore, to take hold of other lives, and to drink up the eyes, noses, mouths, arms, feet and everything else of other people – beautiful, ugly, good or bad”.

Which is what can happen to anyone looking at her works.

December 16, 2013