Birrificio Artigianale San Paolo: the endless journey of craft beer
Birrificio Artigianale San Paolo is named after Saint Paul, like the Turin district where the pub opened. It probably is just a coincidence, but we cannot avoid thinking that the far-traveling Apostle must have had some kind of influence on owners Graziano and Maurizio, who have been on their fair share of trips: “Our passion for beer led us to travel around the world. We have met many people, explored many places, and tasted very many beers – some good, some not so good, some interesting, some outstanding. We have traveled a lot, and it has been very good for us”.
When and how did your passion for craft beer begin?
We were in our teens. Nobody knew about artisanal beer back then, but we were always looking for unknown “styles”, foreign or exotic brews. Whenever we had the chance to travel to other countries, we discovered a different beer culture and tried to learn as much as possible about it. We started making beer at home about twenty years ago, trying to improve and learn more and more about this fascinating drink. Deciding to turn that passion into a job was the easiest thing.
Where are you now?
We have a well-established craft brewery that has received international recognition.
What is the philosophy behind your work methodology?
Our products’ unique identity is based on principles of total quality: master brewers select the ingredients directly from local suppliers. The production process is still manual and we control every step first hand, from barley to bottle to beer stein.
What is your main source of inspiration?
We respect traditional beers’ rules and classic styles, just like the companies who have been in the business for centuries.
Is it a difficult business?
The job requires a range of skills that spans from chemistry to biology, from mechanics to marketing…
How has the Italian market responded to your products?
Craft beer culture is growing, and people are becoming increasingly demanding and knowledgeable, despite large industrial brands’ attempts at muddying the waters to promote misinformation.
What do you mean?
For example, some brands try to play off corn as a traditional ingredient when in fact it is a second-rate choice. Others claim the number of hops employed is a guarantee of excellent quality…
What are your sales goals? Are you considering the international market?
We are working to expand our distribution in Italy, and would like to affirm our presence in Europe and the rest of the world, where we already have contacts we are willing to explore. Our journey is bound to continue…